Trader Joe’s Serves Up Charles Shaw Wines made with Organic Grapes

By
Christopher Durham

Earlier this year Trader Joe’s extended its iconic private brand value wine brand Charles Shaw to a new line of organic wine. Charles Shaw Wines made with Organic Grapes, is a collection of California wines crafted with 100% organic grapes. The new line features a fresh modern label design and the innovative packaging twist of a resealable cork.  Yes, it twists off. All for the Charles Shaw value price of $3.99 for each 750mL bottle.

The initial launch includes a Cabernet Sauvignon, Pinot Noir, and Rosé with additional varietals on the way.

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Christopher Durham
Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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