Target Introduces New Build-Your-Own Private Brand Holiday Food Gift Baskets

Everyone loves a gorgeous holiday food basket brimming with delicious candies, fruit spreads, nuts, and desserts. Target is offering a collection of private brand personalized gifts this holiday season—from stockings to ornaments. Target shoppers can build their very own basket at an instore station in their holiday store within a store Wondershop!

Wondershop is a destination for all things holiday including gift wrap, decorations, and delicious seasonal treats. Customers can select from both Archer Farms and Wondershop private brand products which include everything from gingerbread houses and candy canes to jams and mustards, there are tons of sweet and savory options to create a personalized basket.

“Guests are always on the lookout for unique gifts, especially ones that can be personalized,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “By offering this new gifting option, guests can create the perfect gift basket to share with their friends and family. And because Target’s always looking for ways to make shopping easier, we put everything you need to build your basket in one place, including the cellophane, ribbon and basket itself, truly making it a one-stop gifting shop.”

To give customers some ideas, Target put together gift baskets perfect for family parties, foodie friends and holiday party hosts (a brunch-themed basket, perfect for the morning after a festive night!). Check them out, below:

Perfect for Brunch: Bloody Mary Drink Set, Rosemary Almonds, Buttermilk Pancake Mix, Candy Cane Coffee, Pure Vermont Maple Syrup, Himalayan Pink Salt
Perfect for Foodies: Dessert Nut Trio (similar, Mischief Munch Trail Mix), Double Fudge Brownie Mix, Cranberry Orange Preserves, Mustard Aioli, Peach and Ginger Fruit Spread, Cozy Collection Tea, Sriracha Honey
Perfect for Kids: Gingerbread Cookie Kit, Cherry Cotton Candy, Pretzel Twists, Green Apple Gummy Bears, Hot Cocoa Caramel Popcorn, Candy Cane Milk Chocolate Christmas Bark, White Drizzle Pretzel Dipped in Chocolate

SOURCEA Bullseye View
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.