Christmas Magic comes to Woolworths with ‘Christmas Pop-Outs’

Australian retailer Woolworths is adding a little bit of magic, imagination and festive work shopping for families this Christmas with the launch of the private brand ‘Woolworths Christmas Pop-Outs.’

‘Woolworths Christmas Pop-Outs’ will feature 12 Christmas-themed buildable cardboard characters, to be offered as a festive gift, with every $30 they spend on eligible purchases in-store or online.

Characters include all your Christmas favorites such as Santa, Reindeer, Elves, Gingerbread Man, Snowman and more, with the range proudly Australian made and fully recyclable.

Simply ‘pop-out’ the character from the cardboard frame and use the instructions at the bottom of the board to build them. Three characters will be released each week, for the next four weeks.

Complementing the 12 characters is a collector Christmas Tree Stand which is available to purchase for $3.

The Christmas Tree Stand is designed to house the characters and can also be used as a decoration in the home.

Woolworths Supermarkets Managing Director, Claire Peters said; “Our commitment every Christmas is to continue to deliver fantastic fresh food at the best prices and this year, we are adding something a little magical to the mix.

“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the ‘Woolworths Christmas Pop-Outs’.

“Christmas is all about spending quality time with family, friends and loved ones and this is a great way for everyone to get together to workshop, build and play with their favorite Christmas characters.

“We believe that kids, parents, grandparents, and individuals will be captured by the wonder and imagination of the range and will find ways to make them their own this Christmas – whether that’s as a place card for the dining table or an additional festive ornament around the Christmas tree.

“Our team has also spent a great deal of time ensuring that we considered the environmental impact when putting this together and we are proud to say that the range is 100% Aussie made and fully recyclable.”

Customers will also be able to see what they are getting as the “Woolworths Christmas Pop-Outs” will not come in ‘blind plastic bags’ to help avoid duplication or disappointment and minimize waste.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.