‘Woolworths Christmas Pop-Outs’ will feature 12 Christmas-themed buildable cardboard characters, to be offered as a festive gift, with every $30 they spend on eligible purchases in-store or online.
Simply ‘pop-out’ the character from the cardboard frame and use the instructions at the bottom of the board to build them. Three characters will be released each week, for the next four weeks.
Complementing the 12 characters is a collector Christmas Tree Stand which is available to purchase for $3.
The Christmas Tree Stand is designed to house the characters and can also be used as a decoration in the home.
Woolworths Supermarkets Managing Director, Claire Peters said; “Our commitment every Christmas is to continue to deliver fantastic fresh food at the best prices and this year, we are adding something a little magical to the mix.
“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the ‘Woolworths Christmas Pop-Outs’.
“Christmas is all about spending quality time with family, friends and loved ones and this is a great way for everyone to get together to workshop, build and play with their favorite Christmas characters.
“We believe that kids, parents, grandparents, and individuals will be captured by the wonder and imagination of the range and will find ways to make them their own this Christmas – whether that’s as a place card for the dining table or an additional festive ornament around the Christmas tree.
“Our team has also spent a great deal of time ensuring that we considered the environmental impact when putting this together and we are proud to say that the range is 100% Aussie made and fully recyclable.”
Customers will also be able to see what they are getting as the “Woolworths Christmas Pop-Outs” will not come in ‘blind plastic bags’ to help avoid duplication or disappointment and minimize waste.