Entertain With The Presidents Choice Insiders Collection

The holidays are approaching and although it’s the most magical time of the year, it can also be the most stressful one.  With almost half of Canadians preparing to entertain 10 or more people this holiday season, shoppers can find themselves struggling to balance the time spent in the kitchen making meals, with the time spent with family and friends, making memories.

Hosting these gatherings can take a lot of time and energy. According to a recent survey conducted by President’s Choice (PC), 62% of Canadians would rather spend less time prepping, and more time enjoying.  Now more than ever, we want our holiday meals deliciously simple.

“We know Canadians are looking to the President’s Choice brand to help them make meals and memories this holiday season,” says Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited.  “The PC Insiders Collection does just that with mouthwatering morsels, like our new PC Meringata, that are simple to prepare and guaranteed to be crowd-pleasers at any party.”

Canadians look to President’s Choice, one of Canada’s most trusted brands, for something new to serve and enjoy over the holidays. This year there is a wide variety of new products, as well as a collection of seventeen Must-Try and Must-Have items that compose the PC Insiders Collection. From delicious appetizers that you pop in the oven to sweet treats that you simply place on a platter, there are many easy to serve options to serve your guests, allowing more time for the things that really matter.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.