Trader Joe’s Organic Turkey Bone Broth

Broth, stock, bone broth – the proverbial waters of culinary cooking liquids can be murky, indeed. Consider this a primer: stock is generally defined as the unseasoned liquid extracted from fish, meat, poultry or vegetables by slow cooking with water. When boiled down, stock forms the base of a rich sauce or glaze. Broth is a cooking liquid that is also extracted from fish, meat, poultry or vegetables; however, it is generally seasoned with herbs, salt, and pepper so that it can be eaten on its own or used as the base of a soup.

This Holiday season Trader Joe’s has introduced a new Trader Joe’s Organic Turkey Bone Broth that is a hybrid of sorts – it combines the robust mouthfeel of a stock with the seasoned finish of broth. It starts with organic turkey meat and bones that are simmered for 16-20 hours. Unlike other bone broths available in the market, this broth is also flavored with organic onions, carrot, celery, parsley, apple cider vinegar, to coax additional flavor out of the broth base.

Finally, a gentle filtration and a touch of salt & pepper are added, leaving you with savory Organic Turkey Bone Broth that is ready to add to stuffing and gravy or to elevate Thanksgiving leftovers as the base of Turkey Pot Pie Soup.

Trader Joe’s is selling each 17 fl. oz. container of full-flavored, slow-cooked Organic Turkey Bone Broth for $3.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.