TreeHouse Food Looks Sell Flagstone

Beleaguered private brand manufacturer TreeHouse Foods has put its Flagstone Foods trail-mix business up for sale in a Goldman Sachs-run auction. Analysts expect the trail-mix business to sell for significantly less than the $860 million TreeHouse paid in 2014 for Flagstone from private-equity firm Gryphon Investors.

Publicly traded TreeHouse, with a $2.9 billion market cap, has publicly declared its intent to slim its portfolio and trim debt.

According to an article in the New York Post a Treehouse spokesman said “In the normal course of business, TreeHouse Foods is always taking a strategic look at all parts of its portfolio.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.