Walmart Makes Holiday Dinner Easy!

Bentonville, Arkansas based Walmart’s meal kit strategy is diverse and impressive including numerous forms of fresh, frozen and shelf-stable products all designed to make it easier for shoppers to feed their families.

Holiday Dinner meal kit that serves six to eight people.

Or, as Walmart says, “All you have to do is pop it in the oven and voila! Dinner is served.” The box, though, says it is microwavable.

Two $47.88 kits are available each of which includes green bean casserole, mashed potatoes, gravy and macaroni and cheese and the customer’s choice of contains smoked turkey or glazed spiral ham.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.