UK retailer Tesco has launched its private brand line of baby food, providing parents with an exciting range of meals made from natural, high-quality ingredients at great value. The new Tesco baby food range is made up of 15 new products including pouches, ready meal trays, and rice cakes and will be available in over 700 stores.

All products within the range will contain no added salt or sugar, no artificial colors or flavoring and will have at least 45% vegetables in all of the meals.

From Spaghetti Bolognese Pouches and Cottage Pie to Pear & Berry Rice Cakes, our new range will help welcome babies to the world of food with great tasting classics.

Sinead Bell, the Category Director for Baby, Beauty, and Toiletries at Tesco said:

“Our recipes have been developed with experts and nutritionists to help babies on their journey of discovering exciting new tastes and textures. Our organic range of pouches, trays and snacking encourages the experience, enjoyment, and exploration of food with health, taste, and quality at the heart of every recipe.

“We have packed in as much veg as possible and there is no added salt or sugar in any of our products. It’s our way of helping even our youngest customers lead healthier lives and supporting parents in their goal to raise healthy eaters.”

The new Tesco baby food range includes:

  • Prune Baby Food Pouch 70g 6+ months 45p
  • Carrot Baby Food Pouch 70g 6+ months 45p
  • Apple & Mango Pouch 70g 6+ months 45p
  • Pear & Apple Pouch 70g 6+ months 45p
  • Pea Parsnip Pear Pouch 100g  6+ months 50p
  • Carrot, Sweet Potato & Swede Pouch 100g 6+ months 50p
  • Courgette, Aubergine and Red Pepper Pouch 130g 7+ months 60p
  • Spaghetti Bolognese Pouch 130g 7+ months 60p
  • Tomato & Courgette Spaghetti Mini Meal 190g 10+ months 95p
  • Spaghetti Bolognese Baby Tray 190g 10+ months 95p
  • Cottage Pie Baby Tray 190g 10+ months 95p
  • Vegetable Rice 200g 12+ months 95p
  • Apple Rice Cakes 40g 80p
  • Pear & Berry Rice Cakes 40g 80p
  • Apple Rice Cakes 4 X 20g £1.80

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.