Catching Up; A Publix Thanksgiving story.

    With the Thanksgiving soon upon us, we are in the midst of the annual season for heartwarming and often cinematic TV commercials from around the globe. This past week  Publix released it’s Thanksgiving story spot, which of course includes cameos from its iconic private brand as an integral part of the family tradition.

    Publix describes the campaign on Youtube as a reminder that in a world that moves so fast, it’s important to slow down, take time, and make memories with the ones you love. So let’s perfect that pie recipe, share a story, and make new memories around the table.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.