Aldi and Walgreens Score Big with Parent Tested Parent Approved

\"\"International product awards organization, PTPA Media Inc., announced the latest round of recipients of the Parent Tested Parent Approved Seal of Approval. The results come after an extensive product approval process where consumers selected from a community of over 130,000 testers across North America put products to the test in the context of their daily lives. The 36 2018 seal recipients include one private brand winner from Walgreens and 26 from Aldi.

\"\"“Shopping is changing. We’re doing more online. We’re expecting more in store. But with so many options, making the right choice can be more confusing than ever”, says Sharon Vinderine, Founder and CEO of PTPA Media. \”That’s the value of the PTPA Seal of Approval. It brings clarity and trust.\”

How Brands Build “Mom” Trust
“Over the years, there’s been a lot of trust lost between consumers and brands, which is why we’re seeing more scrutiny of brand marketing claims than ever before,” explained Vinderine. \”Ask any mom how she makes her purchasing decisions and she’ll tell you she trusts other moms more than brand marketing.\” \”Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally and found that it met or exceeded their expectations. PTPA’s Seal of Approval conveys this all at a single glance.\”

\"\"The following is a list of PTPA’s latest recipients of the Seal of Approval:

  • Mumablue Personalized Story Books
  • Nima Labs, Inc. Nima Peanut Starter Kit
  • Nintendo Canada Nintendo Labo Vehicle Kit
  • Spin Master Zoomer Playful Pup
  • Tablet2Cases Pure Sense Buddy Case
  • Vestergaard Frandsen Inc. LifeStraw Play
  • VTech Technologies Canada Ltd. Go! Go! Smart Wheels Launch & Chase Police Tower
  • VTech Technologies Canada Ltd. VTech Stroll & Discover Activity Walker
  • VTech Technologies Canada Ltd. Kidi Star Karaoke Machine
  • Walgreens Well Beginnings Diapers
  • ALDI Little Journey Infant Water
  • ALDI Sundae Shoppe Junior Pops or Sugar-Free Pops
  • ALDI Simply Nature Fruit Strip: Strawberry or Raspberry
  • ALDI Clancy\’s Everything or Original Pretzels
  • ALDI Simply Nature Organic Yellow Corn Tortilla Chips
  • ALDI Simply Nature Organic Colby Jack or White Cheddar Deli Slices
  • ALDI Peanut Delight Creamy Peanut Butter
  • ALDI Simply Nature Organic Popcorn
  • ALDI Clancy\’s Peanut Butter Filled Pretzel Pieces
  • ALDI Nature\’s Nectar Orange Juice with Mango or Pineapple
  • ALDI Specially Selected Sweet or Savory Nut Trio
  • ALDI Simply Nature Organic Wild Flower Honey
  • ALDI Friendly Farms Chocolate Almondmilk
  • ALDI Simply Nature Organic Seeded Breads: Seedtastic 21 Whole Grains & Seeds or Oats So Healthy Honey Oat Bread
  • ALDI Millville Oats & Honey or Cinnamon Crunch Granola
  • ALDI Berryhill Apple Butter
  • ALDI Friendly Farms Organic Fat-Free Milk
  • ALDI Simply Nature Organic Instant Oatmeal: Oats & Flax, Apple Cinnamon or Maple Spice
  • ALDI Southern Grove Asian or Tuscan Trail Mix
  • ALDI Southern Grove Mountain or Indulgent Trail Mix
  • ALDI Southern Grove Cajun or Tropical Trail Mix
  • ALDI Southern Grove Relax or Unwind Trail Mix
  • ALDI Southern Grove Tranquility or Serenity Trail Mix
  • ALDI Clancy\’s Veggie Chips or Straws
  • ALDI Clancy\’s Muddy Mix
  • ALDI Specially Selected Fruit Spread: Raspberry, Blackberry, or Strawberry

How Winners Are Determined
Consumers across North America participate in the testing process. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.