Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, has collaborated with dozens of retailers across the industry to launch 176 Fair Trade Certified private brand items to date in 2018. These newly-launched items, which span all of the Fair Trade commodities from coffee, cocoa, tea, and sugar to coconut, quinoa, herbs and spices, produce, floral and seafood, are helping retail partners differentiate and compete with branded products. A selection of these products will be on display at Fair Trade USA’s booth (7801) at the Private Label Manufacturers Association’s 2018 Trade Show at the Rosemont Convention Center on Nov. 11-13.
The 2018 Fair Trade Certified private brand launches represent an impressive 45% year-over-year increase over 2017 launches, growth that corresponds with the momentum that the retail sector is seeing as private brands become an important element for retailer diversification. Based on the latest IRI research, for the second consecutive year, private brands are leading multi-outlet growth at a rate of 4 to 1.
“We are excited about the 14.9% value share growth of private brands in the United States and the opportunity this offers Fair Trade to support national retailers’ desire to be more sustainable, improve supply chains and put people and the planet first,” says Abby Ayers, Senior Manager of Retail Partnerships at Fair Trade USA. “No matter the retail aisle, Fair Trade fits in and offers a way to appeal to the customer of tomorrow.”
This year, The Kroger Co. increased its Fair Trade Certified private label offerings by 10 products and made a public commitment to certify all eligible Simple Truth products or ingredients.
German-owned retailer, ALDI, is also making it easier for consumers to shop their values with Fair Trade Certified products. Last year, 25% of coffee sold by ALDI was Fair Trade Certified, and the company is working to expand the number of Fair Trade Barrisimo, SimplyNature, and Specially Selected coffee products. In-store signage and social media campaigns also help to educate consumers about ALDI’s sustainability commitments.
Fair Trade USA is proud to serve as a thought partner for other retail partners as they explore new sustainability commitments and reach new consumer segments. The team looks forward to helping private brands further develop their portfolios of innovative Fair Trade Certified products in 2019.