“Target’s new shipping boxes help elevate the everyday,” said Todd Waterbury, Target’s chief creative officer. “We wanted to take a routine interaction, like receiving a shipping box on your doorstep, and turn it into an expression of joy using Target’s iconic branding. We took a unique creative approach to each of the three box designs so that it brings to life our mascot Bullseye in a different and playful way, that’s unmistakably Target for our guests.”
The three designs feature: Bullseye, Target’s faithful mascot, pulling up in a Target delivery truck; Bullseye scampering around the house, and Bullseye peeking out of a Target box. And the fun won’t stop when the holidays are over—the retailer is planning to ship orders with these playful boxes into the new year.