SPAR UK Launches More Environmentally-Friendly Water

SPAR UK has revamped its Silverbrook Water private brand range with bottles made of up to 51% recycled plastic – a move that demonstrates the SPAR Partner’s commitment to tackling plastic pollution and being an environmentally responsible retailer.

A first for the convenience market, SPAR UK’s eight-strong still and sparkling water line also has a new package design to provide a fresh and contemporary look, and to communicate the recycled plastic content.

Cath McIlwham, Head of Brand at SPAR UK

Cath McIlwham, Head of Brand at SPAR UK, said: “As ethical and environmental concerns are growing, using recycled material not only reassures our customers but also demonstrates how committed we are to being an environmentally responsible retailer.

“We will save almost 130 tons of plastic every year with the changes we’ve made to the packaging. We are confident this initiative will be a huge success for our retailers,” she added.

Already a successful range, the revamps to the water range will ensure that sales continue to grow and show the SPAR Partner’s ongoing commitment to protecting the environment.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.