2018 PLMA Chicago Trade Show Set To Break Record

With private brand sales growing as much as four times the rate of national brands based on recent reports from Nielsen and others, and much of the growth from sales of newer, more innovative and premium products, PLMA’s 2018 Private Label Trade Show is on pace to surpass last year’s record numbers for visitors and total exhibit space.

Exhibits at PLMA saw a gain of +5% last year over the previous year’s event, and organizers are saying that the largest industry event in North America dedicated entirely to store brands will expand yet again this November to fill three large halls at Chicago’s Rosemont Convention Center, utilizing more than one million total square feet and occupying all available exhibit space.

The show presents more than 2,800 exhibit booths annually from the biggest and most knowledgeable store brands manufacturers, with over 1,500 companies representing virtually all known consumer products categories in grocery as well as nonfoods.

The tens of thousands of products being shown at PLMA for retailers’ private brand programs will once again include shelf stable, fresh, frozen and refrigerated food, beverages– including wine and spirits, grocery non-foods, household cleaning, health and wellness, OTC, beauty, personal care and more. PLMA’s special Housewares Showcase, launched in 2017, will also be back with a more extensive range of store brands kitchenware, cookware, small appliances and products for the home.

With leading retailers across all major channels as well as e-commerce committed to increasing and diversifying their private brand offerings, new product categories and new exhibitors continue to be added year after year, including significant growth coming from the expansion of international pavilions and exhibitors from more than 50 countries.

Visitors to the show each year include buyers and executives from virtually every U.S. supermarket and drug chain, mass merchandiser, club, discount, convenience and dollar store, in addition to online and specialty retailers, foodservice distributors and wholesalers. Buyer and visitor registrations for 2017 reached 5,400 and total trade show participation, including exhibitor personnel, surpassed 11,200.

My Private Brand’s Christopher Durham will be walking the show and taking meetings, to connect email him at christopher@mypbrand.com


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.