Raley’s Launches New Chef-Created Meal Kits

Raley’s announced a new line of private brand chef-created meal kits. The meal offerings are unique because they offer a series of fresh meal solutions, including full kits, quick kits, creative kits, sides, and components. Raley’s new meal kits were designed exclusively by Raley’s and bring a new offering of convenient, high-quality meals to customers.

Raley’s Culinary Innovation Manager & Chef, Evelyn Miliate

Raley’s subscription-free meal kits are easy to follow, chef-created recipes that make dinner foolproof and flavorful. The recipes were developed by Raley’s Culinary Innovation Manager & Chef, Evelyn Miliate. The meals are seasonally inspired and recipes will rotate quarterly.  All offerings are made with clean ingredients and the highest quality produce and meat. The kits were developed to ensure flexibility and let customers experience fresh cooking by following a recipe or exploring with components, offering a tailored approach to however the customer eats.

“We want to be the destination for our customers looking for a healthy, home-cooked meal,” said Chef Evelyn Miliate, Raley’s Culinary Innovation Manager. “Fresh Kits are an affordable solution to dinner that customers can trust. The kits include high-quality ingredients and offer great variety so your family doesn’t get bored with the same recipes.”

The launch of the new fresh kits provides customers with an affordable, on-demand solution for dinner, in four different ways: meal kits come with all items to make a full meal; quick kits come with pre-cut vegetables and cooked chicken to get dinner on the table fast; steamable vegetable sides pair with a grab-and-go Rotisserie Chicken, which means lightning-fast prep; and Build-Your-Own Kits are flexible, including several different combinations of sauces, starches, and vegetables.

Raley’s Salmon Meal Kit

Raley’s new meal kits represent another step in the transformation into a customer experience company that is committed to making personalized, healthier options available to customers, how and when they want them. Customers can find the new meal kits in-store or online, with an option to pick-up at the store or have them delivered to the home.

The private brand offering includes:

Meal Kits
Six full meal kits ranging from $16.99 to 19.99, featuring vegetarian curry, chicken with red wine sauce, chicken tarragon, butter chicken, steak with peppercorn sauce and salmon with cilantro yogurt sauce. *Serves between two to four people.

Quick Kits
Three quick kits, each $14.99, featuring mole enchiladas, Greek-style pasta, and sage butter gnocchi. *Intended to pair with a freshly-prepared rotisserie chicken. *Serves four people.

Build-Your-Own Kits
Components, ranging from $3.99-$4.99, featuring 9 sauces, 8 whole grains & starches, 8 vegetables and freshly-prepared meat by the in-house butcher.

Vegetable Sides
Four steamable sides, each $4.99, featuring broccoli parmesan, green beans with parmesan, Mexican style vegetables and Italian style vegetables.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.