Be a Part of the Groundbreaking Private Brand Benchmark Industry Survey

    Over the last ten years of My Private Brand, we have received questions from retailers about private brand programs, penetration, staffing, package design, and production on a daily basis. This survey is designed to benchmark the industry. It is exclusively for retailers. You and your colleagues have shaped the questions.

    Thank you for participating in our study. Your feedback is important. All answers are strictly anonymous.

    If you would like to receive a copy of the results, please provide your contact information at the end of the survey.

    Take the survey:

    Thank you

    Christopher Durham
    President, My Private Brand

    Create your own user feedback survey

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.