In Brussels, Carrefour Belgium has launched a remarkable pop-up store: Act for Food Factory is a test lab where the retailer’s recent food commitments come to life. “With Act For Food, we want to help consumers make healthier choices,” said Baptiste van Outryve, spokesperson for Carrefour. This way, Carrefour is completely dedicated to organic, sustainable and local.
“The Act For Food program includes 15 promotions. Of these, two are specifically organic. Firstly, we want Carrefour Bio to be the cheapest organic store brand, without having to lower the purchasing prices of producers. Secondly, we want to help 50 traditional agricultural companies switch to organic. We want to increase the organic share this way, particularly the share of organic from Belgium. Up till now we’ve had some problems trying to find Belgian organic products.”
The pop-up store has a variety of aims. “We want to make sure people can try the products in the shop, so that they can discover the products. Besides, we want to encourage people to buy new products. Finally, we also invited schools, so that we can explain how food is produced.” The pop-up store in Elsene, France will be open until the end of the year.