PB CAREERS: PetSmart – Brand Manager, Proprietary Brands

PB CAREERS: PetSmart – Brand Manager, Proprietary Brands

Location Phoenix, Arizona
ID PD-18-634

Job Responsibilities
This position is responsible for developing and overseeing PetSmart’s growing private brands portfolio with the goal of driving customer loyalty, increase profitability and sales. This position has responsibility for sales in excess of 100 million dollars. In this role, you will be responsible for day to day execution of the various proprietary brands, including researching/interpreting trends and consumer interests/needs that uphold the integrity of the company’s propriety brands and proactively mining data to support recommendations. Key to the success of proprietary brands this role will ensure brands are actively managed within a set of predetermined guard rails and take maximum advantage of trends to drive trial and repeat, while also helping meet internal PetSmart business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIESinclude, but are not limited to:

  • Develops a long-term brand roadmap plan and monetizes market trends.
  • Understand (deeply) the categories in which the brands being managed compete – financially, at retail and in the eyes of the consumer.
  • Develop product concept to ensure the brand guard rails, attributes and areas of opportunity are defined.
  • Initiate Product Claim development to create a pipeline of new products that drive trail and relevancy.
  • Manages packaging development to create and lead packaging substrate and form innovation.
  • Define Proprietary Brands’ cost and margin targets and lead the vendor bid process.
  • Lead cross-functional teams, including collaboration with Buying and MP&A teams and manage project timelines and key Product Development and Design partners.
  • Develops work goals and objectives for the department in accordance with and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals.
  • Builds relationships and initiates processes with internal and external partners that facilitate cross-functional synergy and collaboration.
  • Develops and implements best practice processes and procedures for the team and the department – you’ll be part of helping to build an organization from the ground up!.
  • Prioritizes all brand development projects while considering the overall needs of the organization and ensuring optimum utilization of available resources for timely development and introduction.
  • Continuously monitors customer and competitive intelligence and aids in the development of business opportunities.

EDUCATION AND/OR EXPERIENCE
Bachelor’s degree in Product Development/Merchandising or related field. Requires proficiency typically obtained with 5+ years’ experience including 2+ years demonstrated leadership in CPG branding, development, merchandising and/or buying. Private label brand experience a plus.

Requires a creative and strategic results-oriented leader with strong strategic thinking, planning and analytical skills. Must have integrity and be dedicated to the principles of developing a strong collaborative team-based organization. Superior financial and business acumen is essential and a highly credible management presence is necessary. Other attributes include:

  • Excellent communication skills, both written and verbal.
  • Strong analytical skills, leveraging both in-house and 3rdparty data sources to support recommendations.
  • Strong strategy chops, with the ability to envision what’s possible while executing the here and now flawlessly.
  • Ability to multi-task and prioritize with a high sense of urgency.
  • Possess the ability to connect with the merchandising organization and be able to convert opportunities into practical business strategies
  • A proven leader with self-confidence, and a solid track record of accomplishments in challenging environments.
  • Proactive thinker and doer – anticipate issues before they arise, has strong pride of ownership to see projects through end to end.
  • Strong project management skills.
  • Demonstrated ability to lead an organization through growth or transitions without losing momentum or focus on key business drivers.
  • Good listening skills and ability to be effective in working with all levels of the organization.
  • Position requires some travel (up to 25%).

TECHNICAL SKILLS

  • Proficiency with Microsoft Office applications (Excel, Word, PowerPoint, etc.)

APPLY NOW!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.