Kroger Unveils It’s Top Food Trends for 2019

Earlier this month Cincinnati based grocer Kroger introduced their top food trend predictions for 2019, insightfully curated by their Private Brand new product developers, chefs and innovators.

More than 135 years in the food industry has taught Kroger a lot about food, and people. No matter the preference or practice, the latest tastes, and trends can be found in the aisles where customers shop for Kroger private brands: Simple Truth, Kroger branded products and Private Selection.

The Top 5 Trends are Regional Flavors, Plant-Based Foods, Eating Styles, Gut-Healthy Foods, and Low Sugar and Natural Sweeteners. Let’s take a look at each one.

  1. Regional Flavors
    Foods influenced by regions across the country are bringing flavor and fun to any meal. From tried-and-true barbecue sauces and flavorful potato chips with a twist – inspiration is coming from Nashville hot chicken, Southern Appalachian pimento cheese and other geographies. America’s culinary heritage is as varied as it is delicious. Consumers will see a growing number of products influenced by local, regional and global tastes.

    Private Brand Products to Try: Private Selection BBQ sauces inspired by the Carolinas, Texas, Memphis and Kansas City, Kroger Nashville Hot Chicken Chips, Private Selection Pimento Cheese & Harissa Kettle Chips, Kroger Cuban Sandwich Kettle Chips, Private Selection Brown Butter Bourbon Truffle Ice Cream, and Private Selection Bourbon Barrel Cola

  2. Plant-Based Foods
    consumers are finding it is easier than ever before to incorporate more plant-based fare into their daily diets. By choosing to go meat or dairy free, whether for a meal, a Meatless Monday, Flexitarian Friday, or every day of the week, there will be more plant-based options available to power through the day. Last year, 31% of consumers participated in meat-free days once per week (Mintel, Protein Report, 2017).Private Brand Products to Try: Simple Truth Coconut milk, Simple Truth Powdered Coconut milk Creamer, Simple Truth Meatless Patties, Simple Truth Tofu, Simple Truth Greens & Grains Risotto, Simple Truth Organic Lentils, Simple Truth Organic Light Red Kidney Beans, and Simple Truth Organic Hummus
  3. Eating Styles
    Shoppers are purchasing better-for-you products and subscribing to different eating styles, from vegetarian to flexitarian to keto and paleo. A recent study reports 15% of the U.S. population identify as vegetarian or vegan (Mintel, Protein Report, 2017). We are responding by offering and developing new products that make it easy for any customer practicing any lifestyle to find foods to support their health and wellness journey.

    Private Brand Products to Try: Simple Truth Date Bars, Simple Truth Frozen Quinoa and Red Pepper Omelet Bites, Simple Truth Tofu, Simple Truth Chicken, Simple Truth Grain Free Original Paleo Friendly Granola, Private Selection Beef Jerky, Private Selection Avocado Oil, Simple Truth Organic Coconut Oil, and Kroger Gluten-Free Pizza

  4. Gut Healthy Foods
    Medical studies show that a healthy gut is the foundation of overall wellness, and more than ever before, consumers are seeking foods that support self-care and healthy immune systems. Consumers will find a growing number of products rich in probiotics— good bacteria—and flavor.

    Private Brand Products to Try: Simple Truth Organic Kombucha (Blueberry Ginger; Raspberry Hibiscus; Blueberry Grape; and Strawberry Lemonade), Simple Truth Organic Apple Cider Vinegar, Kroger Greek Yogurt, and Kroger Probiotic Low-Fat Milk

  5. Low Sugar and Natural Sweeteners
    Shoppers are motivated to reduce or eliminate sugar and/or consume alternate natural sweeteners like honey and agave. In fact, 47% of consumers say they are working to minimize their sugar intake (Mintel, Better for You Report, 2017). New solutions and foods will continue to be added to grocery shelves to help consumers find products rich in nutrition and flavor and lean on sugar.
    Private Brand Products to try: Simple Truth Organic Blue Agave Light Golden Syrup, Simple Truth Orange Blossom Honey, Simple Truth Organic Seltzer Water, Simple Truth Organic Coconut Sugar, Kroger Fizz & Co. Seltzers (Cola, Root Beer, The Dr.), Kroger Carbmaster Yogurt, Kroger Carbmaster Milk, and Kroger Carbmaster Cottage Cheese
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.