Not long after Walmart’s $16-billion investment in Indian online retailer Flipkart, the fashion division of Flipkart Myntra is taking advantage of Walmart’s scale and reach to sell its private brands in global markets.
Initially, Myntra will sell its private brand All About You — at Walmart stores in Canada, targeting the huge Indian diaspora living in the country. Launched in 2015, ‘All About You’ is a women fashion brand that’s endorsed by well-known Bollywood actor Deepika Padukone.
At present, Myntra has 14 private brands. The retailer’s private brands account for 25% of with expectations that it will exceed 30% by the end of 2019.