The services company of Ahold Delhaize USA, Retail Business Services announced today a commitment to make its retailers private brand products more natural by 2025. As a result Ahold Delhaize USA banners including Food Lion, Giant Food, GIANT/MARTIN’S, Hannaford, Peapod and Stop & Shop will remove all of the following from all of their private brands:
- Synthetic colors
- Artificial flavors
- Artificial preservatives
- Artificial sweeteners
- High fructose corn syrup
The private brands will also continue product innovations that reduce salt and sugar, advance transparency and sustainable chemistry practices used in products and packaging, and dramatically reduce plastic and packaging waste. They also plan to produce more allergen-free products and will further strengthen guidelines for Nature’s Promise, its free-from and organic brand.
“We’re extremely proud to make this commitment and deliver cleaner, more transparent, and more nutritious private brand products, while preserving the great value, taste and quality consumers expect and deserve on these items,” said Juan De Paoli, senior vice president of Private Brands for Retail Business Services. “At our core, we are about making it easier for everyday shoppers to buy better, and this initiative does just that.”