Waitrose Differentiates with New Heston Blumenthal Meat Dishes

Tomorrow Waitrose & Partners is launching a range of innovative meat dishes from celebrity chef Heston Blumenthal. The new additions to the ‘Heston from Waitrose’ private brand range are restaurant-quality dishes centered around delicious, and sometimes forgotten, cuts of meat, all with a curious Heston interpretation.  Veal is served with sweetbreads and sherry vinegar, steak is paired with coffee and pork is complemented by quince and gherkin. Perfect for a decadent night in, the new range is a world away from a typical ready meal dinner.

Taking inspiration from historic recipes and culinary traditions, Heston has modernized classic dishes such as duck a l’orange and roast pork with crackling and has taken influence from the USA, Asia and Great Britain for his Hoisin duck and British veal chops. The dishes are the ultimate in quality and convenience and will make the perfect centerpiece to an effortless yet show-stopping dinner.

Heston Blumenthal says: “I’ve always been fascinated by learning from historic recipes. In the library in Bray, I have a few books that look like they are falling apart but are full of wonderful nuggets of information. They are key when doing research for Dinner by Heston and they served as great inspiration when working on Historic Heston. With these meals, we looked into the recipes and worked very closely with the Waitrose team to deliver not only top quality dishes but something that is curiously special.”

Heston from Waitrose Veal Chop and Sweetbreads, ‘Sauce Reform’, Sherry Vinegar Butter £22/serves 2
A prime veal chop, brined to retain succulence, with an aromatic spice rub of lemon, juniper, mace and green peppercorns is served with tender veal sweetbreads. The veal is accompanied by a smoky sherry vinegar, Worcestershire sauce butter and a rich, tangy ‘Sauce Reform’ based on beef stock, with red wine, redcurrant, lemon, capers, and shallots for complex acidity. A British culinary history classic, ‘Sauce Reform’ dates back to the 1800s, originating from the iconic Reform Club in Pall Mall. Serve with braised savoy cabbage and roast potatoes.

Heston from Waitrose Coffee & Porcini Steak, Mushroom Ketchup, Bone Marrow Sauce £14/serves 2
This flavorsome, thick cut bavette steak has a coffee and porcini rub and a tangy mushroom ketchup with red wine and aromatic spices. A smoky sherry vinegar and herb butter and a rich bone marrow sauce complete the dish.  Serve with fries and a crisp green salad.

Heston from Waitrose Spiced Rack of Pork, Black Pudding, Quince, Gherkin, Mustard & Calvados £22.99 per kg
A double pork chop, brined in a nutmeg, clove and mace marinade is wrapped in a smoky black pudding stuffing. The chop is served with a piquant gherkin, mustard and Calvados sauce and a fruity quince and apple compote as a contrast to the rich black pudding. A crisp bacon and crackling crumb complete the dish. Serve with mashed potato and braised greens.

Heston from Waitrose Duck a L’orange, Mandarin & Miso Ketchup £14/serves 2
Two lightly spiced Gressingham duck breasts marinated in caramelized orange zest, honey, thyme, and ginger, served with a rich duck jus. The meat is accompanied by a tangy mandarin and miso ketchup and spiced puffed rice for a delicious crunch. Serve with butter roasted new potatoes and lightly cooked spinach.

Heston from Waitrose Hoisin Duck with Szechuan Pepper, Hoisin Ketchup and Puffed Rice £14/ serves 2
A curious rendition of a classic Hoisin duck – two Gressingham duck breasts with an umami-rich Szechuan pepper rub. A rich duck jus and piquant hoisin ketchup made with porcini, miso and black beer are the perfect foil for the meat, with a five-spice puffed rice for added texture. Serve with basmati rice and stir-fried greens.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.