Since April 2017, all the cocoa used in Carrefour’s private brand pastries has been Fairtrade certified, Today, Carrefour is developing its first range of Carrefour BIO pastries, whose two chocolate varieties are also Fairtrade Cocoa.
The retailer launched the products to coincide with this year’s Fairtrade Week, which runs from October 3 to 13 and aims to raise awareness of the importance of guaranteeing a fair price per on cocoa.
In a statement, Carrefour said that it was seeking to offer quality products that are both ‘respectful of the planet as well as respectful of producers.’
To date, Carrefour has already been offering Fairtrade\’s most extensive range of private brand Belgian retail products:
- coffee, all Carrefour Sélection coffee is Fairtrade, as well as the Carrefour coffee shop BIO
- jam, Carrefour is the only one to offer Fairtrade jam in supermarkets Carrefour chocolate BIO