Sam’s Club Jumps On The PSL Craze

Like most retailers in the U.S. Sam’s Club has joined the Pumpkin Spice craze. The club channel retailer has introduced a Member’s Mark private brand seasonal triple-layered pumpkin spice latte-inspired creampie. The addictive private brand PSL pie is exclusive to Sam’s Club and available for a limited time. In fact, it won’t it will be gone before Thanksgiving. One eight-inch pie sells for $7.98 and has six servings.

And just in case you need a little more PSL the Member’s Mark pumpkin spice cheesecake is back, as well. The large New York-style cheesecake weighs in at four pounds and costs $18.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.