Furniture retailer Ashley Homestore has debuted its newest lifestyle private brand, mane + mason. A brand that combines sleek design with a cozy farmhouse aesthetic, mane + mason lets young families get back to their roots, while it reflects their modern lifestyle.
A uniquely fresh take on today’s country living, mane + mason blends clean looks with nostalgic detail. Well-worn woods, woven wicker storage, and galvanized steel are staples of the lifestyle, while bright and bold accents pop against the gentle shades of upholstery.
“mane + mason was a natural next step for us in our mission to design and craft timeless styles that are comfortable, livable and affordable,” says Ashley CEO Todd Wanek. “With this high-quality and beautiful lifestyle, we are proud to make modern farmhouse design available to anyone wanting to come home to a cozy, stylish space that celebrates the everyday joys in life.”
In recent years, the popularity of the urban farmhouse aesthetic has skyrocketed in homes across North America. “Farmhouse”-related searches on Pinterest have increased 300 percent over the last five years.
“mane + mason is made for families and designed to grow with them,” says Kristi Ellis, Ashley’s VP of retail merchandising and planning. “The beautiful mix-and-match pieces are extra durable and full of modern farmhouse detail, while still bringing effortless style to everyday life.”
The new brand is available online and in-store at Ashley locations across North America. Offering premier service, Ashley has created mane + mason to provide families with a timeless look at the best value.