This week, Amazon introduced a new line-up of Echo private brand devices, Echo companion devices, and Amazon smart home devices, making it even easier to bring the features and convenience of Alexa to any room and now, to the car.

New Echo devices include:

  • All-new Echo Dot: The easiest way to bring Alexa into your home, now with a new speaker for louder and crisper sound, an updated fabric design, and still only $49.99
  • All-new Echo Plus: A simple way to start your smart home with a built-in Zigbee hub, plus an upgraded speaker and a new design, and still only $149.99
  • All-new Echo Show: An all-new design, upgraded speaker, a stunning 10-inch HD display, and a built-in smart home hub, plus all the glanceable features customers love about Alexa for $229.99.
  • Echo Auto: Bring the power of Alexa to your car, now available by invitation

New Echo companion devices include:

  • Echo Wall Clock: Connects to your Echo device to visually enhance timers, alarms and reminders for $29.99
  • Echo Input: Add Alexa to your existing speaker for $34.99
  • Echo Sub: Add deep, rich bass to music playback on Echo devices for $129.99
  • Echo Link: Connects to your home stereo system to stream high-fidelity music for $199.99
  • Echo Link Amp: A 60W, 2-channel built-in amplifier to stream high-fidelity music to active or passive speakers for $299.99

New smart home devices include:

  • AmazonBasics Microwave: A compact countertop microwave that connects to your Echo device to make cooking easier for $59.99
  • Amazon Smart Plug: Control compatible lights, fans, coffee makers, and more for $24.99

“We want you to have access to Alexa everywhere—in your kitchen, in your living room, in your office, and now in your car or truck,” said Tom Taylor, Senior Vice President, Amazon Alexa. “Today, we’re excited to expand the number of ways that customers can add Alexa to their homes and their vehicles, so they can use Alexa to make their lives more convenient and easy—whether it’s asking for the traffic on your drive home, checking your email in the morning, or simply saying ‘Alexa, good night’ to turn off your lights and lock your door.”

The new devices join the all-new Echo Show, Echo, and Echo Spot to create the Echo family of private brand devices. Amazon also introduced new Alexa features that will roll out to Echo devices in the coming weeks.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.