Amazon continues to expand its private brand into new categories. The latest example the introduction of Amazon Basics Synthetic Motor Oil. Private Brand oil is nothing new everyone from Walmart to Family dollar has it on their shelves. However, the move seems to be disrupting category and impacting the stock market with shares of Valvoline Inc. down 4.2% in premarket trading on Friday, September 14, after J.P. Morgan turned bearish on the engine maintenance products company, citing concerns over competition from Amazon.com Inc.
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