Schnucks Partners With to share secret salsa with St. Louis

The St. Louis Cardinals infielder Matt Carpenter and grocer Schnucks has partnered to bring Carpenter’s salsa recipe to store shelves. Beginning this Thursday shoppers be able to buy Carpenter’s Bueno Mojo Salsa at St. Louis area Schnucks stores. The salsa will be available in the deli section of any St. Louis-area Schnucks store for $6.99.

The salsa is credited by many for the Cardinals winning streak. According to the story, fellow player Adam Wainwright planted a garden in his yard this summer. Carpenter combined some of Waino’s vegetables to create a secret recipe to bring along to a July series against the Chicago Cubs. He set a record during that series with a streak of 12 extra base hits in a row. Several other Cardinals have been eating the salsa over the last two months and now the team is now in the top 3 for the National League Central Division.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.