Juan De Paoli SVP Ahold Delhaize US to Present at Velocity Conference

Velocity: The My Private Brand Conference, the private brand event of the year, is September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC.

Don’t miss Juan De Paoli, Senior Vice President for Private Brands, Retail Business Services A Company of Ahold Delhaize US when he presents: The Innovation & Differentiation Opportunity.

Juan De Paoli was appointed Senior Vice President for Private Brands at Ahold Delhaize USA at the beginning of this year. De Paoli led the design, creation, and execution of the new Retail Business Services Private Brands organization, the consolidation of the legacy Ahold USA and Delhaize America Private Brands portfolio and currently leads the day-to-day operational aspects of this organization. Prior to that De Paoli served as the SVP for Own Brands at Ahold USA since July of 2013.

Juan’s professional experience includes a leadership role with Topco where he held the role of Vice President of Program Management. Before that Juan spent over 12 years at H-E-B in San Antonio Texas, where he started as an Own Brands Manager in Fresh and concluded, what he refers to as “this amazing phase of his career”, in the role of Director Own Brands responsible for all aspects of the department.

Juan’s experience includes over 25 years of brand management and brand building experience at Retail and CPG companies such as Ahold-Delhaize USA, Ahold USA, H-E-B, and Procter & Gamble. Juan’s career also includes international experience in Venezuela, Mexico and the USA where he has spent more than half his life.

Juan has been a Brand Management guest Professor at MBA program of the University of Texas (Austin, Texas), McCombs School of Business as well as Texas A&M. Juan’s academia experience also includes five years as Marketing professor at Universidad Metropolitana School of Business (Caracas, Venezuela), where he received the “Top Professor Award”, four consecutive years.

Juan holds two majors (Marketing Management and Finance). Born in Venezuela, from an Italian immigrant family, Juan is a truly multi-cultural individual and fluently speaks English, Spanish and Italian. Juan’s biggest life achievement of becoming a US citizen became a reality on 9/11/2003 in the city of San Antonio, Texas.


The Innovation & Differentiation Opportunity

Juan De Paoli, Senior Vice President for Private Brands, Retail Business Services A Company of Ahold Delhaize USA

In this thought-provoking presentation, Juan will discuss private brand at Ahold Delhaize USA and provide a look at the new Retail Business Services group.

Juan leads the Private Brand team from Retail Business Services, the services company of Ahold Delhaize USA (Food Lion, Hannaford, Giant Food, Giant/Martin’s, Peapod and Stop & Shop).



Please follow and like us:
Previous articleSchnucks Partners With to share secret salsa with St. Louis
Next articleWaitrose Introduces Exotic New Ingredients
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.