Gelson’s Uncorks New Private Brand Wines

Celebrating the one-year anniversary of its first private brand collection of fine wines, Southern California based specialty grocer Gelson’s announced three additions, including the debut of its first Cabernet Sauvignon and a white Rhône “tribute” blend from celebrated vintner Doug Margerum, along with an opulent Rosé through a first-of-its-kind collaboration with Wine Spectrum’s “Winemaker of the Year” Julien Fayard.

On Saturday, September 29, all of its stores across Southern California will offer free samples of the three newly curated Gelson’s Wines. They include:

Gelson’s 2017 Rosé: Produced and bottled by Azur Wines, the label of award-winning French winemaker Julien Fayard, this Provençal-style blend from Central California is made with 88% Syrah and 12% Grenache. It immediately stands out with its bright salmon hue, landing on the palate with notes of alpine strawberries and elegant soft red fruits. Fragrant and dry, with refreshing acidity, this outstanding Rosé is delicious, beautifully balanced and elegant, with a long finish. Regularly $29.99, on special through October 16 for $24.99.

Gelson’s 2017 Cabernet Sauvignon: Produced and bottled by Margerum Wines – and just in time for International Cabernet Sauvignon Day (August 30) – comes this complex Cabernet from Happy Canyon of Santa Barbara County. Dark red velvet, with an aroma of black fruits, plum, spice and cranberry notes, this powerful wine offers intense structured tannins, balanced acidity and lush mouthfeel. Cold-cellar matured for ten months in neutral French oak barriques. Regularly $24.99, on special through October 16 for $19.99.

Gelson’s 2017 Mayfair: A rich and complex wine from the Los Olivos District of Santa Barbara County, this is an exceptional white Rhône varietal blend from Margerum Wines handcrafted just for Gelson’s. Comprised of 50% Marsanne, 25% Grenache Blanc and 25% Viognier, its straw color with golden hues shines in the bottle. Perfumed white florals with sweet honey, sweet pea, mint and tropical fruits are full-bodied in the mouth, with a balanced lingering acidity. Named in honor of Mayfair Markets, a nod to Gelson’s parent company and a bygone era of Southern California. Regularly $16.99, on special through October 16 for $13.99.

Gelson’s Wines debuted in September 2017 with five Santa Barbara County reds (Pinot Noir, Grenache, Syrah, Sangiovese) and one white (Chardonnay), created exclusively for Gelson’s by top winemaker and Wine Spectator Grand Award winner Doug Margerum. The three new wines extend this collaboration while celebrating a new relationship with Provence-cum-Napa winemaker Julien Fayard, named 2016 “Winemaker of the Year” by Wine Spectrum.

Marking his first such collaboration with a supermarket brand, Julien Fayard stated, “It is my mission to produce exceptional wines, and that striving for excellence in all areas resonates with the long history of Gelson’s. With customers who appreciate the finest products, and with its broad retail footprint, this initial collaboration with Gelson’s will help make superior quality Rosé available to thousands of people across Southern California.”

“Julien’s reputation is second to none, from his early work with Lafite Rothschild and Smith Haut Lafitte in his native France to the last dozen years earning respect across Napa Valley,” said John Bagan, Chief Merchandising Officer for Gelson’s. “Our team is always seeking out the best products from the best producers, and we are proud to augment our existing relationship with Doug Margerum with this new collaboration with Julien to add this elegant Rosé to our Gelson’s Wines collection.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.