CVP Unveils New Pizza Brand at the McLane National Trade Show

McLane Company, Inc., a supply chain services company providing grocery and foodservice supply chain solutions, announced the debut of a new private brand: Fly Guys Pizza. The brand launched at the McLane National Tradeshow through its private label subsidiary, Consumer Value Products (CVP), in coordination with McLane’s foodservice-at-retail program, McLane Kitchen.

Fly Guys Pizza program is a collaboration between McLane’s private label products subsidiary, Consumer Value Products (CVP), and McLane’s foodservice-at-retail program, McLane Kitchen.

Made with premium toppings on a self-rising crust, Fly Guys Pizza arrives frozen and fully packaged for retailers to serve hot by the slice or by the 12” pizza, or the 12” pizzas can be merchandised for retail sale in the frozen section for consumers to bake at home. Fly Guys combines great taste with incredible value and is offered in three delicious flavors: pepperoni, five-meat and breakfast — because it’s never too early for pizza! The brand was conceived with a unique story of two Italian skydivers. Legend has it that Luciano Rosso and Frederico Moretti had a shared passion for pizza AND skydiving, and they decided mid-air to join forces to share their love of Italian pies with the world. Thus, Fly Guys Pizza was born.

McLane Kitchen and CVP offer customers Fly Guys-branded packaging including pizza boxes and slice trays, equipment ranging from pizza ovens to serving utensils, as well as signage such as posters, menu boards and banners.

“We are thrilled to enter the most talked about category in convenience with Fly Guys Pizza program,” said Teresa Voelter, general manager of Consumer Value Products at McLane. “With retail and foodservice options, our customers will be enthusiastic about the program and its benefits to help drive their sales.”

In addition to Fly Guys Pizza, CVP is also proud to launch new products for Beau Dacious, its line of pet products, that include leashes and food/water bowls, as well as assorted fruit snacks and dinosaur fruit snacks for the YumBees brand at McLane’s National Trade Show. CVP products are available to both McLane customers and non-McLane customers and are currently offered at retail locations nationwide.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.