Hurry! Less than 10 days To Register for the Velocity Conference

Hurry! Less than 10 days left to register for Velocity: the My Private Brand Conference in Charlotte, NC September 17-19

At the Velocity Conference, learn how to grow your business in today’s competitive environment, get inspired by innovative ideas, challenging presentations, and experience an unmatched opportunity to connect with industry leaders.

Velocity gathers the best and brightest in private brand from Retail, Marketing, Merchandising, Manufacturing, Software, Services, Design and Research, helping them discover ways to effectively drive revenue and ROI growth.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.