Trader Joe’s A, B, C… it’s as easy as 1, 2, 3

A, B, C… Some say it’s as easy as 1, 2, 3. Still, others liken it to Do, Re, Mi. Iconic private brand grocer Trader Joe’s thinks it’s more like—why—Almond Butter & Cocoa, of course.

Who’s right? Who cares! Sink your teeth into a chewy, chocolatey, oat-based and almond butter-filled ABC Bar, and you’ll be singing along and stepping in time before you know it.

Trader Joe’s Almond Butter Cocoa Bars—which the retailer affectionately calling ABC Bars for short—are sweet, salty, and sure to satisfy. They’re pocket-sized squares of oat-and-rice-flour-based, chocolatey dough (made with real cocoa and a dash of almond butter), sweetened with fig paste and filled with almond butter. They’re like Trader Joes’s PB & J Bars’ chocolatey, almond-y cousin. The bars also happen to be gluten-free and vegan!

Trader Joe’s is selling each kosher-certified, 7.4-ounce box of six ABC Bars for $2.99.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.