Velocity Preview: Fireside chat With Nicole Lord, Sr. Director Office Depot


Velocity: The My Private Brand Conference, the private brand event of the year, is September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC.

Don’t miss Nicole Lord is the Senior Director of Private Brands for Office Depot when Christopher Durham sits down on stage to talk with her on the Velocity stage. The will to discuss Private Brand at Office Depot and the exciting changes happening at the retailer.

Nicole is passionate about brand strategy and product development, having led growth and strategy teams at the office supply retailer for 7 years. Prior to joining Office Depot, Nicole fostered her expertise in private brand while working at the private brand brokerage firm Daymon Worldwide.

Nicole has a Bachelor of Science in Marketing from Boston College and serves on the board of the Leukemia & Lymphoma Society of South Palm Beach County


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.