Target & Archer Farms Solve the “What’s for Dinner” Dilemma

Minneapolis based big-box retailer Target has introduced a new collection of easy private brand meal offerings from Archer Farms—more than 100 exclusive products, from ready-to-heat grilled fajita chicken strips and burrata lemon zest herb ravioli, to apple pecan quinoa salad. Customers can mix and match their favorites to put together a meal that’s ready in a flash.

The new Archer Farmers SKU’s are globally inspired dinnertime, lunchtime and anytime options which includes ready-to-heat meats, salads, pasta, si, es and soups—all priced between $2.99 and $8.99.

The official Target blog “A Bullseye View” asked theTarget Test Kitchen to whip up a few simple recipes using their favorite Archer Farms items:

#TacoTuesday Redo — Serves four

What You’ll Need:

  • Archer Farms Pork Carnitas
  • Archer Farms Mexican Street Corn Salad
  • One bunch of fresh cilantro
  • Corn or flour tortillas
  • Wine pairing: California Roots Red Blend

What You’ll Do:

  1. Microwave pork according to package directions.
  2. Warm tortillas if desired.
  3. Fill tortillas with shredded pork and top with Mexican Street Corn salad and fresh cilantro.

Lemon Zest Pasta
Serves four

What You’ll Need:

What You’ll Do:

  1. Cook ravioli in boiling water according to package directions. Drain; return to saucepan.
  2. Microwave shredded chicken according to package directions.
  3. Add cooked shredded chicken, pesto sauce and zest of half a lemon to saucepan. Stir to combine.
  4. Top with shaved Parmesan.

Comfort-A-Bowl
Serves four

What You’ll Need:

What You’ll Do:

  1. Microwave pulled pork according to package directions.
  2. Microwave mashed potatoes according to package directions.
  3. Top mashed potatoes with pulled pork, crispy onion strings and drizzle with extra BBQ sauce.

Spinach and Artichoke Stuffed Mushrooms
Serves four

What You’ll Need:

  • Archer Farms Creamed Spinach and Kale
  • 2 Tbsp. Archer Farms Shaved Parmesan Cheese
  • 4 portobello mushrooms or 1 (8-oz.) pkg. baby portobello mushrooms
  • ½ cup chopped artichoke hearts
  • 2 Tbsp. panko breadcrumbs
  • Wine Pairing: California Roots Moscato

What You’ll Do:

  1. Microwave creamed spinach and kale according to package directions. Stir in artichoke hearts.
  2. Remove stems from mushroom caps and place top half down on baking pan. Divide creamed spinach mixture evenly between mushrooms.
  3. Mix breadcrumbs and Parmesan cheese together in small bowl; sprinkle on top of stuffed mushrooms.
  4. Bake at 375 degrees F for 15 to 20 minutes until mushrooms are tender and topping is light golden brown.
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.