Trader Joe’s Brews Up Ready to Drink Cold Brew Coffee

Cold brew coffee is booming. Accordingly, Trader Joe’s has created several options, including Black or Vanilla Cold Brew in cans, nitro-infused Organic Cold Brew in a glass bottle, Cold Brew Coffee Bags (for home brewing), a line of Cold Brew Concentrates and Trader Joe’s Ready to Drink Cold Brew Coffee.

The large-format bottle contains small-batch Cold Brew Coffee made using an authentic cold-brew process that includes 100% Arabica beans from Colombia that are air-roasted and ground, then steeped in cold water for at least 12 hours. What it doesn’t include is any reconstituted coffee, additives, or preservatives.

And, just as the cold-brew-coffee connoisseur would expect, the flavor here is bold & rich, with a smooth body, and significantly less acid than hot-brewed java. With that acid and bitterness out of the way, customers can really catch the hints of molasses, and notes of walnut and cocoa offered in this premium brew. Simply chill and pour into a glass (or pour over ice—it’s best served cold) to enjoy.

Trader Joe’s is selling 32-ounce bottles (about 3 servings) of Trader Joe’s Ready to Drink Cold Brew Coffee for $4.99.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.