President’s Choice Kicks off Holiday Weekend With $1 Beer

    Loblaw’s iconic private brand President’s Choice launched its original low-cost beer in 1992 and this month the retailer is celebrated the long weekend with buck-a-beer in Ontario.

    More than 25 years after its initial launch, President’s Choice (PC) is celebrating the return of buck-a-beer in Ontario. For a limited time, select PC brand beer bottles will retail for $1 (plus $0.10 deposit), giving Ontarians the ability to celebrate the last long weekend of summer with great tasting beer at a great price.

    “When we launched the original buck-a-beer back in 1992, customers were so excited about a quality product at an affordable price we couldn’t keep it on shelves,” said Ian Gordon, Senior Vice President, President’s Choice.  “It’s been a decade since the end of buck-a-beer in Ontario, but our brand has continued to deliver great taste at exceptional value in other provinces. With the change in pricing rules here, we were excited to help our customers in Ontario celebrate this long weekend.”

    Beginning August 27, 2018 at The Beer Store, select PC Beer bottled varieties will be on sale for a limited time.  The following products will be priced at $13.20 for 12 bottles or $26.40 for 24 bottles:

    • PC 2.5
    • PC Cerveza
    • PC Dry
    • PC Light
    • PC Genuine
    • PC Honey


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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.