Discount grocer Aldi is making big plans for Holiday season. The retailer’s popular wine Advent calendars are finally hitting U.S. shelves this fall. The calendars were sold in the UK last holiday season and due to their overwhelming success, Aldi has chosen to expand them to the U.S.

The advent calendars come with 24 mini bottles of wine for the first 24 days of December. The boxes are priced at $69.99, and they are filled with white, red, and bubbly varieties of Aldi’s private brand wines. They will be available at all Aldi stores which sell alcohol.

Aldi is also debuting a cheese advent calendar at only $12.99 with 24 mini pieces of imported private brand cheese.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.