Amazon continues to find new ways to express its commitment to private brand. In an article this week by Forbes contributor Andria Cheng we learn that the retailer hosted a holiday preview popup store in NYC that featured more than a dozen of Amazons private brands including Echo, Wickedly Prime, AmazonFresh, Happy Belly, Presto! paper, Solimo, Wag, Stone & Beam, Rivet, Buttoned Down, Goodthreads, Core 10 and Daily Ritual.
Holiday Preview Shows How Serious Amazon Is About Its Private Label Business
In a recent holiday preview hosted by Amazon.com AMZN +0.53% in a two-story pop-up space in New York City, guests, served with such finger foods as bite-sized steak frites and parmesan puffs against many backgrounds designed to be Instagram-worthy, could walk through a mock-up kitchen, living room and other sections featuring things that the Seattle giant thinks consumers will want come the holiday season.
One big takeaway from the event, not surprisingly, is that the U.S. smart speaker adoption rate will likely hit another record this year; Amazon’s Alexa-enabled Echo line of smart speakers and Alexa-compatible smart home devices were prominently featured throughout. You could even learn to set up your own Alexa Skills Blueprint and have Alexa instruct your holiday house guests, for instance, on where they can find towels in your home.
Expect Wag dog food and Alexa-enabled Echo to welcome more sibling brands:
*Amazon has nearly 50 private-label-tied positions open in categories from intimate apparel to CPG.
*Study finds the number of Amazon store brands has hit 80https://t.co/NtdCj5A1bP #allonamazon $WMT $TGT
— Andria Cheng (@AndriaCheng) August 13, 2018
The real surprise was the other Amazon private-label brands — well over a dozen of them — that were highlighted over national brands in many sections.