The Clock is Ticking 35 days to Velocity

The clock is ticking. 35 days remain before we kick off this year’s Velocity: The My Private Brand Conference.

The event, which will take place September 1-19 at the Kimpton Tryon Park Hotel in Charlotte, NC, rises to a whole new level this year with 20+ executive-level speakers from retailers and thought leaders across the private brand industry.

This year’s event includes.


Learn directly from the retailers and thought leaders who are making the most significant impact on private brand today — now and into the future. Get under the hood and stay ahead of the strategic curve with Ahold Delhaize – Food Lion, Hannaford, Giant Food, Giant/Martin’s, Peapod and Stop & Shop, Boxed, Petsmart, Navy Exchange, Office Depot, Metro, etc.


In-depth sessions designed to help you stay ahead of the changing world of private brand but also provide you with tons of game-changing takeaways you can immediately apply.


It’s the all-important “ROI track.” Hundreds of private brand professionals, retailers, brand managers, manufacturers, agencies, and more to meet and engage. You never know what inspiration, partnerships, or business deals you’ll leave with after the Velocity Conference.

Networking opportunities include:

  • Velocity Conference and Trace One Executive Club
    opening cocktail reception
  • Rooftop Cocktail Party & Networking sponsored by MBD
  • 3 networking breaks
  • 2 breakfasts
  • 2 lunches

Registered retail attendees include:


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.