Petco announced today an expansion into the Canadian market through an exclusive partnership with Canada-based retailer Canadian Tire. The collaboration enables Canadian Tire to make Petco’s assortment of food, treats, supplies and accessories available to pet parents in Canada, both online and in stores.

“As a leader in providing pet parents with everything they need to live healthy, happy lives with their pets, we’re thrilled to partner with another retail leader to bring the history and quality of the Petco brand to pet parents in Canada,” said Rebecca Frechette, EVP and chief merchandising officer at Petco. “We believe our deep expertise in pet specialty, combined with Canadian Tire’s retail reach in a thriving pet market is a powerful combination that will drive future growth for both brands. We’re thrilled about the upcoming launch and looking forward to growing and building on our partnership well into the future.”

Beginning in August, Canadian Tire shoppers will have access to Petco’s Vertex Award winning private brand WholeHearted – a premium pet food line that makes superior nutrition affordable and accessible to more pet parents. Additional Petco products will be added to Canadian Tire’s pet department in September.

“We know how important pets are to Canadian families so we’re thrilled to bring Petco’s offerings to Canadian Tire, where 65% of our customers are pet parents,” said Greg Hicks, President, Canadian Tire Retail. “Petco’s legacy as a global leader in pet products heightens the credibility of our suite of pet offerings, allowing us to strengthen an important category and expand our marketplace.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.