This spring Target spilled a fantastic little secret—their private brand team has been working fast, furiously and fashionably with teens and young adults across the country to create three new Target private brands—all designed with younger customers in mind. Flash forward to June: Target unveiled Heyday, the first Target-designed electronics private brand, featuring 150+ chic electronics and tech accessories from earbuds and headphones to speakers and chargers. Now, it’s almost time for two more big debuts—apparel private brands Wild Fable and Original Use, launching August 3 at Target. And courtesy of Targets official blog A Bullseye View we have a sneak peek.
“We’ve been on a journey to reimagine our portfolio of owned and exclusive brands for more than a year now, and we’ve built a ton of momentum with guests of all ages,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We’re thrilled to add Wild Fable, Original Use and Heyday to our mix, giving our younger guests relevant, inspiring products they’ll only find at Target.”
This trendy line of young women’s apparel, accessories and shoes are meant to mix, match and make your own, all for less than $40 per piece. The entire collection’s designed to look and feel amazing from size 0 to 26W.
Target is empowering young men to experiment with and refine their personal style with this street-meets-vintage-modern brand, with prices ranging from $10 to $40. And no fussing with fit—everything’s available in Big & Tall sizes, too.