Woolworths Expands Macro

With 9 in 10 Australians making an effort to take healthier steps the Woolworths Vertex Award winning private brand Macro Wholefoods Market has launched a new line of simple, wholesome foods to meet this growing demand from customers.

Macro now spans over 350 products, from organic fresh produce to healthier snacks, incorporating wholesome ingredients with no artificial colors, flavors or sweeteners and no hydrogenated oils.

Kate Walker, Woolworths Macro Brand Manager said; “We understand that everyone is on a different health journey, so making nutritious foods readily accessible is paramount in helping Aussies live healthier lives.

“Our customers also live busy lives which is why we work closely with our team of nutritionists to ensure our new range features an assortment of healthier on-the-go foods at affordable prices. These include our nutritious adult snack packs and healthy heat-and-eat soups.”

The latest offering features new Macro soup varieties that are perfect for winter, as well as a range of snacks, oats, muesli, drinks and baking goods.

Kate Walker added; “We always keep a close eye on what’s going on in the world of health and wellness to seek out the latest trends, so we can bring all these benefits to our customers shopping at Woolworths as soon as possible.”

New products include:New Macro Hemp Range
Macro is bringing Hemp to the supermarket with a range of seeds, flour, protein powder and flavorful chips. Possibly one of the world’s most nutritious plants, Hemp is a source of protein and essential fatty acid, Omega 3. Sprinkle hemp seeds onto your cereal, yogurt or salad for a nutty dose of goodness.

  • Macro Hemp Seeds 200g $8.00
  • Macro Hemp Protein Powder 200g $8.00
  • Macro Hemp Flour 350g $6.00
  • Macro Hemp Corn Chips Kale & Wasabi 125g $4.00
  • Macro Hemp Corn Chips Jalapeno 125g $4.00
  • Macro Hemp Blue Corn Chips Lightly Salted 125g $4.00

Macro Banana Flour
Macro has partnered with the Watkins family from tropical Queensland to bring Aussies a wholesome, earthy & gluten-free baking alternative. The new Macro Banana Flour lets Aussie do good, eat well and feel awesome, all at the same time!

  • Macro Banana Flour 300g $6.00

New Macro Kids Fava Bean Snack Range
Perfect for little hands, the new Macro fava bean snack packs are the ultimate healthier snack for lunch boxes. Air puffed and gluten-free, these treats are light and crunchy for all to enjoy.

  • Macro Kids Air Puffed Fava Beans Lightly Salted (20g x 8) 160g $4.80
  • Macro Kids Air Puffed Fava Beans Pizza (20g x 8) 160g $4.80
  • Macro Kids Air Puffed Fava Beans BBQ (20g x 8) 160g $4.80

Macro will be releasing additional products this year, with products due to hit Aussie shelves in the coming months.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.