Discount grocer Aldi continues its successful private brand compare and save TV campaign with a humorous commercial highlighting their baby brand Little Journey.
A toddler’s mother sets out children’s’ yogurt bites from competing brands while searching for her phone in her purse. Although she likes the bites from both Gerber Graduates and ALDI Little Journey, the ALDI private brand is available for cheaper. When the woman finally finds her buzzing phone, she misses a call from her mother-in-law, which she isn’t too unhappy to avoid. ALDI highlights its Little Journey baby essentials and says even if you like two brands, you’ll love its price.