Velocity: The My Private Brand Conference, the private brand event of the year, is September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss Marie-France Gibson, Vice-President Private Brands, METRO when she presents: Private Brand Innovation and The Canadian Consumer.
Ms. Gibson joined Metro in April 2010 and is currently Vice-President, Private Brands. Having received several awards, including Store Brands Magazine’s Executive of the Year in 2015 and Innovator of the Year in 2014, Ms. Gibson has been instrumental in developing both the reputation and recognition of Metro’s private labels. She is a senior executive experienced in different areas of marketing, including strategic planning, brand management, retail, launching new concepts, marketing and purchasing. In recent years, Ms. Gibson has acquired a strong knowledge of consumer trends and habits in Quebec and Canada. She has evolved in major companies such as Loblaw Companies and The Bay.
PRIVATE BRAND INNOVATION AND THE CANADIAN CONSUMER
Marie-France presents a look inside the Canadian retail group METRO, its market, and private brands. She will discuss how her team delivers innovation by developing strong partnerships and embracing consumer trends.