Shake it up! With Sainsbury’s Cocktail Mixers

This new Sainsbury’s private brand range is designed to be affordable for everyone, so shoppers can swap the cocktail bar for their kitchen and impress friends by mixing up an Espresso Martini like a pro.

Sainsbury’s is the first supermarket in the UK to launch a variety of cocktail ingredients in 35cl and 20cl bottles. The bottle size ensures shoppers don’t need to invest heavily before experimenting with cocktail o’clock.

The line has been exclusively produced for Sainsbury’s by Gabriel Boudier, which was founded in 1874 and is known for creating exceptional products. Customers can enjoy great tasting cocktails at home without the premium price tag. Featuring the creamy notes of the Coffee Liqueur, the fruity flavors of the Raspberry Liqueur and the refreshing sweetness of the Elderflower liqueur, the range ensures there is a flavor for everyone.
Englands’ thirst for all things cocktails is continually growing, with 151 million cocktails served in bars across the nation in 2017. These flavors have been created so cocktail lovers can skip the long queues and make the likes of a Kir Royal, Bellini, Old Fashioned or Martini in their kitchen– bringing the spirit of a bar to the home.

Sainsbury’s has developed easy cocktail recipes which require just three simple steps to make, meaning shoppers can whip up a refreshing Margarita with friends to enjoy in the hot sunshine. Just take your tequila, add the Sainsbury’s Triple Sec along with a handful of ice, a squeeze of lime and shake it all together. The zesty aroma will soon have you feeling like you are on the beach in Mexico.

Louise Lynch, Product Developer for Beers, Wines & Spirits at Sainsbury’s said: “This range is all about customers reclaiming the cocktail hour at home. Whether you are looking to impress on date night or are hosting a big party with family and friends, we want delicious cocktails to be affordable with no more dusty old bottles lurking in the drinks cabinet. The range allows for all types of recipes, from old classics to modern interpretations; all guaranteed to impress your guests.”

The line includes:

  • Crème de Cassis, 35cl, £7.00
  • Raspberry Liqueur, 35cl, £6.50
  • Crème de Peches, 35cl, £8.00
  • Bitters, 20cl, £5.00
  • Triple Sec, 35cl, £8.00
  • Elderflower Liqueur, 35cl, £8.50
  • Coffee Liqueur, 35cl, £7.00
  • Hazelnut Liqueur, 35cl, £8.00
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.