6 Fun Velocity Conference Facts

We get a lot of questions from prospective attendees that always have us digging in the data in interesting new ways. Today we thought we’d share a few fun facts about the audience makeup from last year’s Velocity Conference.

Velocity: The My Private Brand Conference
September 17-19
Kimpton Tryon Park Hotel
Charlotte, NC.

  1. Retailers from 9 retail channels attended Velocity including big box, grocery, office, pet, club, online, convenience, dollar, department.
  2. 38% of last year’s attendees were Retail Executives
  3. 97% of last year’s attendees rated the conference Very Good or Excellent.
  4. 92% of last year’s attendees said they would Absolutely attend Velocity again.
  5. Executives representing 21 retailers attend the conference.
  6. 53% of attendees were women.

Last year’s attendees raved about the conference.

“This is the event private brand needs. Young, fresh modern and thought-provoking – with lot’s of retail decision makers who were happy to talk.”

“Fantastic event! Great speakers. Great content.
Easy to get to. Can’t wait for next year.”

“Very well done. The networking was terrific for opportunities
and the speakers all had great presentations.”

Tickets are going fast! If you’d like to join us we suggest registering now.

Previous articleAeon Expands Private Brand in offering in Southeast Asia
Next articleShake it up! With Sainsbury’s Cocktail Mixers
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.