Boxed’s Prince & Spring Celebrates Its 3rd Birthday

Online club retailer Boxed is celebrating the 3rd birthday of its Vertex Award winning private brand Prince & Spring with a more you buy, more you save sale! Customers can 15% off every Prince & Spring item all week long. As a bonus – when they add 5 or more Prince & Spring items to the cart, Boxed will give them $10 off their order. Discount applies to Prince & Spring items only.

The Promotion valid from 1 7/20/18 to 7/28/18 at 11:59 ET.

Don’t miss Vera Atamian, Private Brand Sr. Designer at Boxed when she joins the creative panel “THE NEW FRONTIER OF PRIVATE BRAND  DESIGN” at Velocity: the My Private Brand Conference.

In this thought-provoking discussion, senior private brand creatives discuss the changing landscape of private design. The panel will discuss and debate the old guard, stalwarts, innovators, and challengers that are changing what it means to be a private brand. In the process, they will give you an inside look at the mind of a private brand creative and the trends that shape their work.

The panel will include:

  • Patrick Fraser, Director of Private Brands Label Design & Regulatory, RBS/Ahold-Delhaize US
  • Marie Horodecki-Aymes, Director, Design, and Packaging, Metro
  • Vera Atamian, Private Brand Sr. Designer, Boxed
  • David Ziegler-Voll former Senior Package Designer, Trader Joe’s; Creative Director,MBD
  • MODERATOR: Christine Sech, Executive Strategy Director, Interbrand



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.