Raise the Roof at the Velocity Conference

In addition to the opening night cocktail reception, this year’s Velocity: The My Private Brand Conference has added a unique networking cocktail party high above Uptown Charlotte. As the day of exciting presentations and panels winds down, attendees will move up to the 19th-floor rooftop lounge at the Kimpton Tryon Park Hotel. Merchant & Trade is an indoor/outdoor oasis with a magnetic pull. Sleek and sexy furniture, lush foliage and soft lighting entice attendees to loosen their ties, let down their hair and take a moment to breathe easy. The networking and camaraderie heat up with curated music, expertly crafted cocktails and artisan hors-d’oeuvres.


Velocity: The My Private Brand Conference will be held September 17-19, 2018 in Charlotte, NC. For more information, and to register today, visit http://mpbvelocity.com/. The cost of registration is $1,595 for standard registration and $1,195 for retailers.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.