Velocity Conference Preview: Manifesto For A Private Brand Revolution

Velocity: The My Private Brand Conference, the private label event of the year, is fast approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss Christopher Durham, President, My Private Brand; co-founder the Vertex Awards as he presents:

Register today for Velocity: the My Private Brand Conference September 17-19, 2018 in Charlotte, NC.

Manifesto For A Private Brand Revolution

Christopher Durham, President, My Private Brand; co-founder the Vertex Awards

To mark the 10th anniversary of his groundbreaking website My Private Brand President Christopher Durham will formally introduce the Manifesto for a Private Brand Revolution developed after consulting with more than a dozen of the largest retailers in the world. The bold theses was designed to motivate and challenge retailers to be proud, disruptive and fearless.

Revolutions come with manifestos and manifestos incite revolution.

The revolution begins with you!

Register today for Velocity: the My Private Brand Conference September 17-19, 2018 in Charlotte, NC.

Previous articleCostco, Trader Joe’s and Aldi Private Brands Win PLMA Wine Awards
Next articleJoyful Rebrand For Russian Grocer Klass
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.